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School of Business and Management News Roundup - January 2025

School of Business and Management News Roundup - January 2025

  • Date07 February 2025

It's been a busy start to 2025 at the School of Business and Management at Royal Holloway, University of London. Here is just a short selection of where the expertise of our academics has been called for.

Composite image showing photo the Moore building on campus (a modern glass & steel two storey building, with green slats covering the windows of the upper floors), and a solid orange background on the right with the words "Business and Management News January  2025" & a logo for the School and University.

The secret to South Korea’s cultural economic success

Head of Department of Marketing, Professor Sameer Hosany, brings his expertise to explain the cultural phenomenon of the “Korean wave”, or Hallyu, as the second series of Squid Game arrives on our screens. The original article was published via The Conversation, and subsequently picked up and republished around the world. 

Squid Game’s second season is the latest instalment of Korean culture’s economic success story – so what’s the secret? | The Conversation UK 

Squid Game’s second season is the latest in Korean culture’s success story – what’s the secret? | The New Daily 

‘Squid Game’s’ second season is the latest instalment of Korean culture’s economic success story – so what’s the secret? | Interaksyon 

Squid Game: The 2nd season of Netflix's star series is the latest episode in the economic success story of Korean pop culture: so what's the secret? | Atlantico

Squid Game’s second season is the latest instalment of Korean culture’s economic success story – so what’s the secret? | Yahoo News 

How South Korea became a cultural powerhouse | RTE 

Weekend Feature -Squid Game’s second season is the latest revelation of Korean culture’s economic success story  | Brighton Journal

A composite image showing neon signs in a South Korean city, with South Korean flags overlaid and red and blue envelopes, plus square triangle and circular symbols to represent the TV show ‘Squid Game’

 

What's next for Prince Harry and Meghan and other stories relating to the British Royal family

It’s now 5 years since Prince Harry/Meghan Markle ‘left’ the British Royal family. Professor Pauline Maclaran from the School of Business and Management has been called on to comment on their many new ventures and what might be next for the famous couple. She has also contributed to news items concerning other members of this high-profile family.  

Slicing veggies, baking cakes - will Meghan's rebrand work? | BBC NEWS

Meghan Markle rebranded in new Netflix show: what it's about | UKRAINE National News 

Meghan Markle and Prince Harry's professional separation 'due to lack of recognition' | GB NEWS 

Prince Harry, Meghan Markle’s separation a tactic to gain ‘recognition’? | The Daily Jang Pakistan 

Marketing experts detail how Harry and Meghan's professional separation could prove beneficial for both parties | MSN US 

Harry and Meghan: Five years of “Megxit”: Is the prodigal son returning? | Tagesspiegel • German 

Prince Harry and Meghan Markle unlikely to leave ‘riskier’ California amid L.A. fires | MSN US

Prince William and Kate Middleton won't attend Donald Trump's inauguration for key reason | Daily Express US 

Prince William's plan to promote 2 young royals is branded 'wishful thinking' | Daily Express US

A photograph of Buckingham Palace in London

 

Dr. Nisreen Ameen awarded British Academy Innovation Fellowship

Dr. Nisreen Ameen has been awarded £120,000 to develop a project in collaboration with the Department of Education to support research into AI skills. The British Academy’s The Innovation Fellowships 2024-25 Route B: Policy-led (Digital Society) will see her work with Skills England for the project 'Understanding AI Skills Inequalities in the UK: A Comprehensive Policy Approach – Artificial Intelligence (AI) Skills (DfE)'
Read more here

 A headshot photograph of Nisreen Ameen, a light skinned woman with brown orange hair, wearing a dark suit

 

The ongoing impact of Brexit

Finally, Professor Christopher Grey, Emeritus Professor from the School of Business and Management, described Brexit as an "invisible theme" that runs through daily British life, in a piece Italian newspaper Il Post.

But you remember Brexit? | Il Post

A composite image showing the UK and EU flags covering each side with a picture of the Houses of Parliament showing from underneath

New Marketing Podcast

And don't forget to catch the latest episode in our Department of Marketing's new podcast series - Breaking Marketing Insights (BMI). In January's episode you can hear Dr. Mikael Andéhn dives into his research on online counter-culture. 

Have a listen here:

Spotify or Apple Podcasts

The logo for the Breaking Marketing Insights podcast, which features a Royal Holloway crest in white on a black background with orange bands either side. The title of the show is also written in white text, with the second half surrounded by a red box.

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